While critical reception was mostly positive, audience reception was split. The film had a limited release on July 14 the same year, before expanding to a wider release starting on July 30. Owing to its successful run at Sundance, Artisan Entertainment bought the film's distribution rights for $1.1 million. When The Blair Witch Project premiered at the Sundance Film Festival at midnight on January 23, 1999, its promotional marketing campaign listed the actors as either "missing" or "deceased". Shot on an original budget of $35,000–60,000, the film had a final cost of $200,000–750,000 after post-production edits. About 20 hours of footage was shot, which was edited down to 82 minutes. The film entered production in October 1997, with the principal photography taking place in Maryland for eight days. A casting call advertisement in Backstage magazine was prepared by the directors Donahue, Williams and Leonard were cast. They developed a 35-page screenplay with the dialogue to be improvised. Myrick and Sánchez conceived of a fictional legend of the Blair Witch in 1993. The purportedly " found footage" is the movie the viewer sees. The three disappear, but their equipment and footage are discovered a year later.
Williams, and Joshua Leonard-who hike into the Black Hills near Burkittsville, Maryland, in 1994 to film a documentary about a local myth known as the Blair Witch.
It is a fictional story of three student filmmakers- Heather Donahue, Michael C. The Blair Witch Project is a 1999 American supernatural horror film written, directed and edited by Daniel Myrick and Eduardo Sánchez.
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